Weibo Campaigns and Paid Advertising

Weibo is one of the most popular social media platforms in China with hundreds of millions of registered users and a presence across 190 countries. Well-liked for its emphasis on …

What Is Weibo and Why Should Brands Use It?

As the Chinese population continues to rely on mobile phones to access the internet, the number of Chinese e-commerce consumers continues to increase. As a result, promoting products and services …

The Importance of Personal Branding in China

The Importance of Personal Branding for the Chinese Market Personal branding is the practice of marketing a brand and influencing customers’ purchasing behavior. In China, there are many ways for …