How WeChat Can Help You Reach Online Consumers

Most marketers familiar with China’s market know about WeChat, China’s most popular social app. This year, the messaging app that is a social media platform, search engine, mobile payment tool, …

The Importance of Personal Branding in China

The Importance of Personal Branding for the Chinese Market Personal branding is the practice of marketing a brand and influencing customers’ purchasing behavior. In China, there are many ways for …

WeChat B2B Case Studies

In China, just like the rest of the world, social media has become unavoidable, and with over one billion users, WeChat is by far the most popular social media platform …

What are WeChat mini programs?

WeChat is the largest social network application in China with more than 900 million active users. It was launched by Tencent, the multi-billion dollar internet company, four years ago as …

WeChat 1-on-1: WeChat Index

In today’s multichannel, mobile, social-media-driven world, it is important to incorporate a variety of features into marketing strategies to ensure they are successful. Additionally, it is important to stay on …

WeChat 1-on-1: Mini Programs

As WeChat continues to improve the efficiency of its platform, it recently introduced WeChat mini programs, a new network for creating mini apps. With this change, users can easily access …