Alipay direct integration with Weibo Mini Programs

Breaking News for September 17th: According to the media “Tech Planet” (Tech星球)(ID:tech618) , Alipay’s mini programs will soon achieve comprehensive and seamless integration with Weibo in three major aspects: scenarios, products …

December 12th Marketing Meetup: A Recap

Before the year 2018 ends, it’s time to celebrate early Christmas and recap all what we have achieved, failed and learned in the past year. On Wednesday 19th December, Digital Bootcamp …

The Rise of China’s Generation Z

The Millennial generation, those born between 1980 and 1994, was the first generation to come of age in the new millennium. While most people are familiar with this generation, commonly …

The Power of Zhihu as a Marketing Tool

As Chinese consumers become more sophisticated with higher education and more disposable income, brand’s marketing strategies must evolve to keep up with them. Content, a leading form for targeting consumers, …

Live Streaming as an Effective Marketing Tool in China

Live streaming in China is booming. Originally a form of online entertainment that enabled individuals to share their personal lives, it has become one of the fastest growing marketing platforms …

Is New Retail a Must Have?

The concept of New Retail was first coined by Alibaba two years ago. In a letter to shareholders in October, 2016, Alibaba Founder and Chairman Jack Ma said, “Pure e-commerce …

How WeChat Can Help You Reach Online Consumers

Most marketers familiar with China’s market know about WeChat, China’s most popular social app. This year, the messaging app that is a social media platform, search engine, mobile payment tool, …