The Power of Zhihu as a Marketing Tool

As Chinese consumers become more sophisticated with higher education and more disposable income, brand’s marketing strategies must evolve to keep up with them. Content, a leading form for targeting consumers, …

How WeChat Can Help You Reach Online Consumers

Most marketers familiar with China’s market know about WeChat, China’s most popular social app. This year, the messaging app that is a social media platform, search engine, mobile payment tool, …

Five Benefits of Offline Pop-up Shops

Despite the popularity of online shopping, many retail businesses are changing their model for targeting customers. Even though most consumers shop online using mobile devices, many brands are embracing multiple …