Alipay direct integration with Weibo Mini Programs

Breaking News for September 17th: According to the media “Tech Planet” (Tech星球)(ID:tech618) , Alipay’s mini programs will soon achieve comprehensive and seamless integration with Weibo in three major aspects: scenarios, products …

Google Play in China

Since Google services are blocked in China, there is no Google Play. Third-party app stores have taken the lead. At this moment there are over 400 third-party app stores. Tech …

To have or not to have; a Chinese website

Many companies who enter the Chinese market are presented with the same question; Should there be a Chinese website or not? First let’s define what a “Chinese” website is. When …

Live Streaming as an Effective Marketing Tool in China

Live streaming in China is booming. Originally a form of online entertainment that enabled individuals to share their personal lives, it has become one of the fastest growing marketing platforms …

How WeChat Can Help You Reach Online Consumers

Most marketers familiar with China’s market know about WeChat, China’s most popular social app. This year, the messaging app that is a social media platform, search engine, mobile payment tool, …

Building Brand Awareness Through Omnichannel Marketing

Omnichannel Marketing Omnichannel marketing aims to create a seamless purchasing experience for a consumer bringing social media, online ecommerce stores, and brick-and-mortar stores into one functioning cohesive unit rather than …

The Importance of Personal Branding in China

The Importance of Personal Branding for the Chinese Market Personal branding is the practice of marketing a brand and influencing customers’ purchasing behavior. In China, there are many ways for …

The New Generation of Chinese Consumers

Knowing and understanding your consumer is at the center of every successful company, and companies in the Chinese market are no exception.  Armed with the knowledge of what an ideal …

WeChat B2B Case Studies

In China, just like the rest of the world, social media has become unavoidable, and with over one billion users, WeChat is by far the most popular social media platform …