Hella Group Technology

Tolmao Group assisted and enhanced HELLA’s reach to the Chinese market with customized digital WeChat content and social media management.



HELLA Group is located in over 35 countries and 118 locations worldwide, containing 6 locations in China including Shanghai, Beijing, Changchun, Chendu, Jiaxing, Nanjing, and Xiamen. HELLA develops and manufactures lighting and electronic components and systems for the automotive industry. HELLA also develops research and products for specialist vehicles, making it one of the most important innovation drivers in the market.


Our Task

HELLA Group partners with Tolmao Group to produce creative campaigns in order to establish brand recognition and imaging. Campaign activation leads to increased sales and a further and more effective approach to reach to the target audience. A strong digital presence on popular Chinese social medias is the key to success in China.


Skills Involved

  • Online- Offline Marketing
  • WeChat Setup
  • Wechat Content
  • Creative Design
  • Campaign Activation




Launch Project

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