DANA LEONG

Dana Leong Music

Tolmao Group integrates Dana’s work using a great mix of online and offline strategies. 

(danaleong)

Client

Dana Leong is a two-time Grammy award-winning musician, composer, and producer. Considered by many to be the world’s top electric cellist, he has also been referred to as world’s top trombone player by members of the world-renowned Balkan Beat Box.

A leading innovator at the intersection of music, technology and wellness, Dana has performed healing music at the World Economic Forum and is a composer on a ‘musicians against violence’ album produced by Harry Belafonte. He also worked with Yamaha to consult on the design of the “Silent Cello”, serves as a U.S. Musical Ambassador and is a World Economic Forum Young Global Leader.

Our Task

We, as Chinese Marketing Agency, work on the marketing side of the artist. Dana Leong was a different case than others because of its nature. We understood the importance of events and, consequently, their promotion on Chinese Social Media such as WeChat and Weibo. One of the most important example was the TEDx Event in Shanghai. Dana Leong was one of the speakers and we promoted before and after the event on WeChat, Weibo, Zhihu and his personal website.

Skills Involved

  • WeChat Content Creation
  • WeChat Management
  • Weibo and Zhihu management
  • Updating Dana Leong’s website
  • Chinese Market Experts
  • Offline Events
  • Catering
  • Photography
  • Videography
  • Model Bookings
  • Banner designs & Setup
  • Music
  • Integration of online and offline marketing
  • Animated E-flyers
  • Chinese Social Media Management

 

 

 

 

 

 

 

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