Fashion Meets Tech Networking Party: A Recap

On Friday 19th October, Tolmao together with Digital Bootcamp Asia has the privilege to host an event at CEO SUITE newly opened rooftop and office space in Lujiazui with a …

The Power of Zhihu as a Marketing Tool

As Chinese consumers become more sophisticated with higher education and more disposable income, brand’s marketing strategies must evolve to keep up with them. Content, a leading form for targeting consumers, …

Live Streaming as an Effective Marketing Tool in China

Live streaming in China is booming. Originally a form of online entertainment that enabled individuals to share their personal lives, it has become one of the fastest growing marketing platforms …

Clestra Rendez-Vous 2018 Event: A Recap

Shanghai’s most opulent two Michelin restaurant, former consulates over the years, designed with China’s ancient antiques furniture  was enliven by the Clestra Rendez-Vous 2018 Event. Tolmao Group host the third …

Is New Retail a Must Have?

The concept of New Retail was first coined by Alibaba two years ago. In a letter to shareholders in October, 2016, Alibaba Founder and Chairman Jack Ma said, “Pure e-commerce …

How WeChat Can Help You Reach Online Consumers

Most marketers familiar with China’s market know about WeChat, China’s most popular social app. This year, the messaging app that is a social media platform, search engine, mobile payment tool, …

Building Brand Awareness Through Omnichannel Marketing

Omnichannel Marketing Omnichannel marketing aims to create a seamless purchasing experience for a consumer bringing social media, online ecommerce stores, and brick-and-mortar stores into one functioning cohesive unit rather than …

The Importance of Personal Branding in China

The Importance of Personal Branding for the Chinese Market Personal branding is the practice of marketing a brand and influencing customers’ purchasing behavior. In China, there are many ways for …

The New Generation of Chinese Consumers

Knowing and understanding your consumer is at the center of every successful company, and companies in the Chinese market are no exception.  Armed with the knowledge of what an ideal …