The New Generation of Chinese Consumers

Knowing and understanding your consumer is at the center of every successful company, and companies in the Chinese market are no exception.  Armed with the knowledge of what an ideal …

WeChat B2B Case Studies

In China, just like the rest of the world, social media has become unavoidable, and with over one billion users, WeChat is by far the most popular social media platform …

Serviced Offices: The What, Why, and Who

What are Serviced Offices (SO’s)? One of the greatest start-up hurdles in business is finding the right premises for your company to work. Buying land, a building, or office space …

Integrated Marketing and the Benefits of Offline Events

Tolmao is an integrated marketing agency that combines traditional marketing tools with innovative approaches and creative thinking. Specializing in understanding the Chinese market, Tolmao’s strategies help companies in Asia as …

Five Benefits of Offline Pop-up Shops

Despite the popularity of online shopping, many retail businesses are changing their model for targeting customers. Even though most consumers shop online using mobile devices, many brands are embracing multiple …

What are WeChat mini programs?

WeChat is the largest social network application in China with more than 900 million active users. It was launched by Tencent, the multi-billion dollar internet company, four years ago as …

WeChat 1-on-1: WeChat Index

In today’s multichannel, mobile, social-media-driven world, it is important to incorporate a variety of features into marketing strategies to ensure they are successful. Additionally, it is important to stay on …