The Importance of Event Marketing

Event marketing is the experiential marketing of a brand, product, service, or cause through promotional events. It typically involves direct interaction. It can be online or offline. It can be …

How to Grow Your Brand with Social Media

Social media is a great way to build your brand. With different platforms and competition, it can be difficult to stand out from others. Here are some ways to grow your brand …

Discussing the Importance of Content Marketing

Our last Breakfast Networking session focused on the importance of content marketing. Whether a new Brand in the market or an established Brand with a proven reputation, content is needed …

Mini Programs: An Important Marketing Tool in China

Mini programs are lightweight apps within a multi-purpose messaging, social media and mobile payment ecosystem, like WeChat or Alipay, that allow users to perform a variety of services from a …

What Is an Alipay Mini Program?

About a year ago, Alipay, China’s leading mobile payment app owned by Alibaba, introduced mini programs. These light applications rivaled those of Tencent’s WeChat, China’s most popular messaging app, which …

What Is Alipay?

Alipay is a popular third-party payment option in China. Launched in 2004 by the Chinese firm Alibaba Group, which was founded by Jack Ma in 1999, it provides a simple, …

The Importance of Having a Strong Brand

Branding is a marketing practice that makes an impression on customers and allows them to know what to expect from a company and its products. A strong brand is important …