How to Reach Chinese Consumers in 2019?

Chinese market is becoming one of the biggest one in the World. In order to reach Chinese customers, you need to understand it, and to follow the trends, since they …

Douyin: The uprising star of marketing in China

Douyin, known internationally as Tik Tok is a short-form video social media app, owned by Beijing-based ByteDance that recently went viral and gained huge popularity around the world. Statistics released …

What Is Weibo and Why Should Brands Use It?

As the Chinese population continues to rely on mobile phones to access the internet, the number of Chinese e-commerce consumers continues to increase. As a result, promoting products and services …

Google Play in China

Since Google services are blocked in China, there is no Google Play. Third-party app stores have taken the lead. At this moment there are over 400 third-party app stores. Tech …

To have or not to have; a Chinese website

Many companies who enter the Chinese market are presented with the same question; Should there be a Chinese website or not? First let’s define what a “Chinese” website is. When …

E-Commerce for Baby Products on the Rise

After decades of limiting families to just one child, China ended its one-child policy a few years ago. The reasoning was for couples to have a second child to help …

Marketing Meetup: A Recap

Before the year 2018 ends, it’s time to celebrate early Christmas and recap all what we have achieved, failed and learned in the past year. On Wednesday 19thDecember, Digital Bootcamp Asia …

The Rise of China’s Generation Z

The Millennial generation, those born between 1980 and 1994, was the first generation to come of age in the new millennium. While most people are familiar with this generation, commonly …