How to do content marketing in China?

While doing business in China, having a good relationship with your audience is an essential. China has a one-in-a-kind digital world, with very specific consumers behavior, which are allowed to …

Voice Search Revolution, and what it means?

Following up the marketing trends for 2019, we need to be familiar with the voice search revolution. We are witnessing a rapid growth of voice search. According to Andrew Ng, former …

Internet of Things in China

Internet of things (IoT) business in China is flourishing. According to a report from Ministry of Industry and Information Technology, the revenue raised by 73% in 2018, comparing to the …

Weibo Campaigns and Paid Advertising

Weibo is one of the most popular social media platforms in China with hundreds of millions of registered users and a presence across 190 countries. Well-liked for its emphasis on …

How to Reach Chinese Consumers in 2019?

Chinese market is becoming one of the biggest one in the World. In order to reach Chinese customers, you need to understand it, and to follow the trends, since they …

Douyin: The uprising star of marketing in China

Douyin, known internationally as Tik Tok is a short-form video social media app, owned by Beijing-based ByteDance that recently went viral and gained huge popularity around the world. Statistics released …

What Is Weibo and Why Should Brands Use It?

As the Chinese population continues to rely on mobile phones to access the internet, the number of Chinese e-commerce consumers continues to increase. As a result, promoting products and services …

Google Play in China

Since Google services are blocked in China, there is no Google Play. Third-party app stores have taken the lead. At this moment there are over 400 third-party app stores. Tech …