The importance of event marketing

There should be no questioning about the power of live events. As reported by the Event Marketing 2019: Benchmarks and Trends report (84%) of leadership—Vice President and C-Suite—believe live events are …

How to do content marketing in China?

While doing business in China, having a good relationship with your audience is an essential. China has a one-in-a-kind digital world, with very specific consumers behavior, which are allowed to …

Voice Search Revolution, and what it means?

Following up the marketing trends for 2019, we need to be familiar with the voice search revolution. We are witnessing a rapid growth of voice search. According to Andrew Ng, former …

Internet of Things in China

Internet of things (IoT) business in China is flourishing. According to a report from Ministry of Industry and Information Technology, the revenue raised by 73% in 2018, comparing to the …

Weibo Campaigns and Paid Advertising

Weibo is one of the most popular social media platforms in China with hundreds of millions of registered users and a presence across 190 countries. Well-liked for its emphasis on …