Fashion Meets Tech Networking Party: A Recap

On Friday 19th October, Tolmao together with Digital Bootcamp Asia has the privilege to host an event at CEO SUITE newly opened rooftop and office space in Lujiazui with a …

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The Power of Zhihu as a Marketing Tool

As Chinese consumers become more sophisticated with higher education and more disposable income, brand’s marketing strategies must evolve to keep up with them. Content, a leading form for targeting consumers, …

Live Streaming as an Effective Marketing Tool in China

Live streaming in China is booming. Originally a form of online entertainment that enabled individuals to share their personal lives, it has become one of the fastest growing marketing platforms …

Clestra Rendez-Vous 2018 Event: A Recap

Shanghai’s most opulent two Michelin restaurant, former consulates over the years, designed with China’s ancient antiques furniture  was enliven by the Clestra Rendez-Vous 2018 Event. Tolmao Group host the third …

Is New Retail a Must Have?

The concept of New Retail was first coined by Alibaba two years ago. In a letter to shareholders in October, 2016, Alibaba Founder and Chairman Jack Ma said, “Pure e-commerce …

How WeChat Can Help You Reach Online Consumers

Most marketers familiar with China’s market know about WeChat, China’s most popular social app. This year, the messaging app that is a social media platform, search engine, mobile payment tool, …

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Building Brand Awareness Through Omnichannel Marketing

Omnichannel Marketing Omnichannel marketing aims to create a seamless purchasing experience for a consumer bringing social media, online ecommerce stores, and brick-and-mortar stores into one functioning cohesive unit rather than …

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The Importance of Personal Branding in China

The Importance of Personal Branding for the Chinese Market Personal branding is the practice of marketing a brand and influencing customers’ purchasing behavior. In China, there are many ways for …