Ways AI is Changing Digital Marketing Strategies

With the ability to collect, analyze and learn from data, AI is changing digital marketing. It is improving digital marketing strategies by providing brands with invaluable consumer insights. Here are …

The Importance of Event Marketing

Event marketing is the experiential marketing of a brand, product, service, or cause through promotional events. It typically involves direct interaction. It can be online or offline. It can be …

How to Grow Your Brand with Social Media

Social media is a great way to build your brand. With different platforms and competition, it can be difficult to stand out from others. Here are some ways to grow your brand …

Discussing the Importance of Content Marketing

Our last Breakfast Networking session focused on the importance of content marketing. Whether a new Brand in the market or an established Brand with a proven reputation, content is needed …

Mini Programs: An Important Marketing Tool in China

Mini programs are lightweight apps within a multi-purpose messaging, social media and mobile payment ecosystem, like WeChat or Alipay, that allow users to perform a variety of services from a …

What Is an Alipay Mini Program?

About a year ago, Alipay, China’s leading mobile payment app owned by Alibaba, introduced mini programs. These light applications rivaled those of Tencent’s WeChat, China’s most popular messaging app, which …

What Is Alipay?

Alipay is a popular third-party payment option in China. Launched in 2004 by the Chinese firm Alibaba Group, which was founded by Jack Ma in 1999, it provides a simple, …