The importance of event marketing

There should be no questioning about the power of live events. As reported by the Event Marketing 2019: Benchmarks and Trends report (84%) of leadership—Vice President and C-Suite—believe live events are the critical element for their business’s success. Most (41%) marketers believe that events are the most effective marketing channel over digital advertising, email marketing and content marketing.

Although we live in a digital world, face-to-face connections are still the most important ones and they can generate numerous benefits. Real-life experiences are more engaging and they remain more in our memory. If event marketing is not already a part of your marketing strategy, here are some reasons why it should be:

#Growing leads, database and increasing sales

If you are promoting your product, you can ask the attendants to scan your company’s QR code(s) and follow your Activities. This can directly lead to potential leads and increase sales. Customers can also get more information about the product, and you can gain their trust.

#Increasing Brand Awareness

There are numerous ways how events can help in promoting your brand. Whether you are hosting an event or sponsoring it, you immediately give your customers the opportunity to interact with the brand. 

Nowadays, offline events are usually promoted digitally, so your brand is promoted and mentioned across several channels. 

If you’re hosting/sponsoring an event with guest speakers, normally they are influential in their industry, who have a lot of followers and well-known in the community. So it’s always a good thing to be mentioned in their social media channels as well.

#Networking (Building Relationships)

Everyone talks about networking! How may it help your business develop? 

By hosting or sponsoring events, you are surrounded with a lot of knowledgeable, like-minded individuals from whom you can learn a lot. Communicating with these people help you stay updated of the newest trends, learn from the mistakes and experiences. You can also meet your potential business partners or employees. Events are a great opportunity for people to know your brand better and become aware of potential collaboration opportunities.

By hosting or sponsoring events, you are surrounded with a lot of knowledgeable, like-minded individuals from whom you can learn a lot. Communicating with these people help you stay updated of the newest trends, learn from the mistakes and experiences. You can also meet your potential business partners or employees. Events are a great opportunity for people to know your brand better and become aware of potential collaboration opportunities.

To enter Chinese market, online to offline integration is important…since users are across different platforms, it’s important to adapt both online and offline marketing strategy combining traditional and innovation approach at the same time.

Contact Tolmao today to understand more how to effectively market your brand through event marketing.​